2023 – Present
Freelance Marketing & Web Consultant
Independent – Geneva / Remote
Built a Strava-integrated league app with personalized scoring, targeting 100+ B2B clients for the 2026 PTO launch.
Marketing thatcloses business.
I build the commercial engine behind B2B growth: CRM and pipeline, lead generation, campaigns and the events that fill the funnel, then the follow-up that closes it.
Commercial track record
1.2M
CHF revenue supported
1K+
Qualified B2B leads
20+
International trade shows
100+
Campaigns & events delivered
3+
Languages spoken
3
Continents collaborated across
About me
I'm a former NCAA champion athlete who traded the playing field for marketing and events. Born in Colombia and raised in Switzerland, I studied marketing in the United States, where I won a national championship as a sophomore. After playing professional football in Colombia and Guatemala, I came back to Switzerland with a particular perspective on performance, teamwork, and resilience.
At InterSoccer I coordinated over 100 sporting events, learning the logistics and people management that keep large-scale experiences running smoothly. As Digital Marketing Manager at Vivent, I supported international expansion through trade-show strategy, CRM optimization, and lead-generation systems that drove measurable growth.
In 2026, I launched PTO, Switzerland's first intercompany running league, where companies compete across a nine-month season and a personalized score lets a first-time runner and a seasoned athlete race on equal terms. Trilingual in English, Spanish, and French, I work across cultures and industries to design events that land, CRM systems that flow, and campaigns that are both human and data-driven.
My approach blends the discipline of professional sport with creative marketing. I do my best work where structure meets invention, and where a campaign or an event is a chance to connect people with something that matters.
- Education
- DAS Business Management, UNIGE – BSc Economics, USMB – BSc Marketing, Wingate University (USA)
- Certifications
- PRINCE2 Foundation & Practitioner – Digital Marketing & Social Media
- Languages
- Spanish (native) – English (fluent) – French (fluent) – German (B2)
- Athletics
- NCAA national champion – Professional football, Colombia & Guatemala
Core competencies
Sales & Client-Facing
I sit in front of prospects: discovery calls, trade show floor, proposals and follow-up until the deal closes.
- Prospecting & discovery calls
- Proposals & negotiation support
- Account follow-up & closing
CRM & Revenue Operations
HubSpot and Salesforce builds that turn scattered activity into a pipeline leadership can read at a glance.
- System setup & onboarding
- Pipeline & forecast reporting
- Quote-to-payment automation
B2B Demand & Lead Generation
Positioning, campaigns and outbound follow-up measured in qualified conversations, not impressions.
- ICP & market entry
- Lead qualification & nurturing
- Sales enablement material
Events & Brand Experiences
From 100+ sporting events to 20+ international trade shows: budget, suppliers, logistics, follow-up.
- Event strategy
- Logistics coordination
- Brand activations
Digital Content & PR
Video, copy and social built to make complex products understandable and to earn coverage.
- Video production
- Copywriting & editorial
- Social & media relations
Website Creation
Webflow and WordPress sites mapped to a digital strategy rather than a template.
- Landing pages
- Portfolio & product sites
- Content architecture
What sets me apart
Curious by design
I explore new tools until they become second nature. Curiosity fuels the learning, structure makes it useful.
Organized under pressure
Sport taught me to juggle competing priorities and stay composed when the stakes are high.
Systems thinker
CRM or a nine-month league season, I build workflows that turn complexity into clarity.
Empathetic collaborator
I lead by listening first, then show each person how their work feeds the bigger picture.
Working experience
2021 – 2023
Digital Marketing Manager
Vivent SA – Gland, Switzerland
Led the full HubSpot setup and payment API integration, driving a 500% increase in online payments with bad debt under 1%.
2018 – 2021
Regional Coordinator & Head Coach
InterSoccer Sàrl – Nyon, Switzerland
Recruited, trained and led 20+ coaches across 10+ sites, running 100+ events and improving margins.
2017 – 2018
Accounts Intern
AC&M Group LLC – Charlotte, USA
Brand activation, social media marketing and copywriting for US-market clients.
Flagship project
The Running League – Est. 2026
Public Time Off
Switzerland's first intercompany running league. Companies compete across a nine-month season, and a personalized PTO Score lets a first-time runner and a marathoner race on equal terms.
Season
Nine months
Region
Geneva & Lake Geneva
Format
Real public races
Scoring
Strava-integrated
What people say
Jose built and optimized our HubSpot CRM end to end, from sales pipeline and quotes to online payments, then ran the commercial reporting our weekly sales meetings depended on. He worked our B2B funnel directly: qualifying inbound, following up trade show leads and pushing deals to close.
Carrol Plummer
Founder, Vivent
As Regional Coordinator and Head Coach, Jose recruited, trained and led a team of coaches across more than ten sites, and carried full responsibility for the season on the ground. He sets standards, holds people to them and keeps a team motivated.
Steve Long
CEO, InterSoccer
FAQ
SME founders scaling their marketing operations, and organizations in sport, tech, and wellbeing. I'm drawn to projects where data-driven strategy meets real human connection.
Yes. I completed my final studies in Geneva while working full-time at Vivent as Digital Marketing Manager. Balancing a busy workweek with weekend classes strengthened my time management and prioritization skills, which I now apply to handling multiple client projects and tight deadlines.
I learned HubSpot hands-on at Vivent, where I built our entire CRM infrastructure from the ground up. Through certification courses and real-world problem-solving, I became proficient in workflows, pipeline management, and integration with payment and inventory systems.
I've always loved strategy. Marketing lets me channel that same competitive energy into storytelling and problem-solving.
Absolutely. The discipline, goal-oriented mindset, and ability to stay calm under pressure that I developed as an athlete are fundamental to how I approach every project.
Working in B2B marketing at Vivent, a B Corp, I saw that the social pillar of ESG was the hardest thing to report on with credible data. Companies wanted to show they invested in their people but had little solid evidence to point to. PTO started as a way to close that gap: get teams moving together and produce a measurable record of it.